Multifaceted but above all, close to each other!... That's who we are. We are a team in charge of adding value and creating success for our clients. We are your best ambassadors.
Michelle Sitton
General Manager and Director of Strategy and Planning.
She has more than 15 years of experience as Director of Strategic Planning in several agencies in the country.
NSG Group Director and Representative for Panama and CA.
Marketing and Advertising, Public Communications, Crisis Management Advisor.
What direction should the brand take? If you do not know, Michelle can have a panoramic view of the market and thus establish a roadmap according to market variables, insights, and trends. Her passion, proactivity, and attention to detail make her the right strategic planning director to achieve your business goals.
She has more than 15 years of experience and is the director and representative for Panama and CA of NSG Group and provides advice on marketing and advertising, public communication, and crisis management.
Héctor Ceballos
Strategic Director for offline and online media.
What you cannot measure, you cannot know. Passionate about numbers and analysis. He is always looking for non-traditional ways to get closer to the consumer, integrating different actions under a meticulously designed strategy.
With his 14 years of experience in media buying, analysis, and planning in local and international markets, working as a regional coordinator, and his expertise in the management of monitoring and analysis tools, he is the right person to build your new media strategy.
Jan Valdés
Creativity Director and Strategic Planning.
The brands that lead the markets are those that bet on the power of stories. Jan is a passionate storyteller, always looking to connect with the audience through empathy.
In his more than 15 years of experience, he has created memorable campaigns for various categories, relying on strategic thinking and searching for relevant insights that we return to the user to make an emotional connection. The game of communication has changed, and it is our consumers the ones setting the field. Our challenge is to be part of their court, making them fall in love boldly and effectively.
María Karina Williams
Director of Activations, Events, and Trademarketing.
Speed actions, management of multiple suppliers, lots of discipline, and the experience of more than 15 years as manager of investment projects, both in Panama and abroad, are part of the strengths of Maria Karina.
She understands how important it is to achieve a brand experience in every contact, whether through an event, an activation, a concert, or any other way to connect with consumers. For Maria Karina the sky is the limit.
Ricardo Rivas
Graphic and Animation Director of the agency.
More than 15 years of experience
Ricardo’s hobby is building scale models. The care he takes in painting each piece and then joining them together is the same care he applies to his work as a graphic director, making them stand out. He is versatile, combining different styles and techniques to achieve the results he desires. He has more than 15 years of experience, works fast, and complements his skills as an animator.
Jose Palma
Account Coordinator.
Specialist in social content and digital ecosystem construction, as well as project management follow-up.
He works magic to be here and there simultaneously, wherever the moment demands his attention. José is an organized person with a positive attitude willing to contribute to solving at all times. In addition to his coordination functions, he also actively participates in brand building in the digital environment, applying what he has learned during his more than five years of experience in the communication business.